Performance Marketing
Pay-Per-Click (PPC) Advertising
PPC advertising is a model where advertisers pay each time their ad is clicked by a user. It typically involves bidding on keywords to display ads on search engines or websites, allowing businesses to drive targeted traffic and measure campaign performance directly.
Cost Per Acquisition (CPA)
CPA is a pricing model where advertisers pay only when a user completes a specific action, such as making a purchase or signing up. This method focuses on acquiring new customers or leads, making it a performance-based approach to advertising.
Cost Per Lead (CPL)
CPL is a pricing model where advertisers pay when a user submits their contact information or expresses interest in a product or service. It is used to generate and capture potential customer leads at a defined cost.